Hel's Gate Whiskey Branding

BrandingGraphic DesignPackaging
2015

The project was to design and package an intangible idea as a product. I chose to package death. In Norse mythology, Hel is the Goddess of the underworld. The dead must cross the river Gjoll, similar to the river Styx in Greek mythology, in order to pass on to the afterlife. The coffin further symbolizes death, but functionally acts as an in-store display. The grass that lays within the coffin is reflective of the grass that is laid within a boat that fallen heroes are sent to sea and burned in.

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